Amory Lovins
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Amory Bloch Lovins (born November 13, 1947) is an American writer, physicist, and former chairman/chief scientist of the
Rocky Mountain Institute RMI (Rocky Mountain Institute) is an organization in the United States co-founded by Amory Lovins dedicated to research, publication, consulting, and lecturing in the field of sustainability, with a focus on profitable innovations for energy an ...
. He has written on energy policy and related areas for four decades, and served on the US National Petroleum Council, an oil industry lobbying group, from 2011 to 2018. Lovins has promoted
energy efficiency Energy efficiency may refer to: * Energy efficiency (physics), the ratio between the useful output and input of an energy conversion process ** Electrical efficiency, useful power output per electrical power consumed ** Mechanical efficiency, a ra ...
, the use of renewable energy sources, and the generation of energy at or near the site where the energy is actually used. Lovins has also advocated a "
negawatt A negawatt market is a proposed idea of implementation of the demand response ( balancing the electrical grid through the changes in consumption) that uses an energy market where the commodity traded is a ''negawatt-hour'', a unit of energy sav ...
revolution" arguing that utility customers don't want
kilowatt-hours A kilowatt-hour ( unit symbol: kW⋅h or kW h; commonly written as kWh) is a unit of energy: one kilowatt of power for one hour. In terms of SI derived units with special names, it equals 3.6 megajoules (MJ). Kilowatt-hours are a common bi ...
of electricity; they want energy services. In the 1990s, his work with
Rocky Mountain Institute RMI (Rocky Mountain Institute) is an organization in the United States co-founded by Amory Lovins dedicated to research, publication, consulting, and lecturing in the field of sustainability, with a focus on profitable innovations for energy an ...
included the design of an ultra-efficient automobile, the Hypercar. He has provided expert testimony and published 31 books, including ''
Reinventing Fire ''Reinventing Fire: Bold Business Solutions for the New Energy Era'' is a 2011 book, by Amory B. Lovins and the Rocky Mountain Institute, that explores converting the United States to almost total reliance on renewable energy sources, such as sol ...
'', ''
Winning the Oil Endgame ''Winning the Oil Endgame: Innovation for Profits, Jobs and Security'' is a 2005 book by Amory B. Lovins, E. Kyle Datta, Odd-Even Bustnes, Jonathan G. Koomey, and Nathan J. Glasgow, published by the Rocky Mountain Institute. It presents an indep ...
'', '' Small is Profitable'', ''
Brittle Power ''Brittle Power: Energy Strategy for National Security'' is a 1982 book by Amory B. Lovins and L. Hunter Lovins, prepared originally as a Pentagon study and re-released in 2001 following the September 11 attacks. The book argues that the U.S. do ...
'', and ''
Natural Capitalism ''Natural Capitalism: Creating the Next Industrial Revolution'' is a 1999 book on environmental economics co-authored by Paul Hawken, Amory Lovins and Hunter Lovins. It has been translated into a dozen languages and was the subject of a Harvard ...
''.


Early life and education

Lovins was born in
Washington, DC ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan ...
. His father, Gerald H. Lovins worked as an engineer and his mother, Miriam Lovins, worked as a social services administrator. Lovins is the brother of
Julie Beth Lovins Julie Beth Lovins (October 19, 1945, in Washington, D.C. – January 26, 2018, in Mountain View, California) was a computational linguist who published the The Lovins Stemming Algorithm - a type of stemming algorithmfor word matching - in 1968. ...
, a
computational linguist Computational linguistics is an interdisciplinary field concerned with the computational modelling of natural language, as well as the study of appropriate computational approaches to linguistic questions. In general, computational linguistics ...
who wrote the first
stemming In linguistic morphology and information retrieval, stemming is the process of reducing inflected (or sometimes derived) words to their word stem, base or root form—generally a written word form. The stem need not be identical to the morpholog ...
algorithm for word matching. In 1964, Lovins entered
Harvard College Harvard College is the undergraduate college of Harvard University, an Ivy League research university in Cambridge, Massachusetts. Founded in 1636, Harvard College is the original school of Harvard University, the oldest institution of higher lea ...
as a
National Merit Scholar The National Merit Scholarship Program is a United States academic scholarship competition for recognition and university scholarships administered by the National Merit Scholarship Corporation (NMSC), a privately funded, not-for-profit organizati ...
. After two years there, he transferred to
Oxford Oxford () is a city in England. It is the county town and only city of Oxfordshire. In 2020, its population was estimated at 151,584. It is north-west of London, south-east of Birmingham and north-east of Bristol. The city is home to the ...
. In 1969, he became a junior research fellow at Merton College, Oxford, as a result of which he had a temporary Oxford master of arts status. He left without a degree in 1971, because the university would not allow him to pursue a doctorate in energy. Lovins moved to London to pursue his energy work, and returned to the United States in 1981. He settled in western Colorado in 1982.Lovins Bio
Lovins' four grandparents emigrated to the United States from small villages lying between
Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the seventh-most populous city in Europe. Kyi ...
and Odessa in
Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...
in the early 20thcentury. Most of his remaining family are believed to have been killed by German
Nazis Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in N ...
in the 1941
Tarashcha Tarashcha or Tarascha ( uk, Тараща, yi, טאַראַשטשע) is a city in Bila Tserkva Raion, Kyiv Oblast (region) in central Ukraine. It hosts the administration of Tarashcha urban hromada, one of the hromadas of Ukraine. Population: . ...
massacre.


Work


Friends of the Earth

Each summer from 1965 to 1981, Lovins guided mountaineering trips and photographed the White Mountains of
New Hampshire New Hampshire is a state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec to the nor ...
, contributing photographs to ''At Home in the Wild: New England's White Mountains''. In 1971, he wrote about Wales' endangered
Snowdonia National Park Snowdonia or Eryri (), is a mountainous region in northwestern Wales and a national park of in area. It was the first to be designated of the three national parks in Wales, in 1951. Name and extent It was a commonly held belief that the nam ...
in the book, ''Eryri, the Mountains of Longing'', commissioned by
David Brower David Ross Brower (; July 1, 1912 – November 5, 2000) was a prominent environmentalist and the founder of many environmental organizations, including the John Muir Institute for Environmental Studies (1997), Friends of the Earth (1969), Earth ...
, president of Friends of the Earth.Profile of the 2007 Blue Planet Prize Recipient
Lovins spent about a decade as British representative for Friends of the Earth. During the early 1970s, Lovins became interested in resource policy, especially energy policy. The 1973 energy crisis helped create an audience for his writing and an essay originally penned as a U.N. paper grew into his first book concerned with energy, ''World Energy Strategies'' (1973). His next book was '' Non-Nuclear Futures: The Case for an Ethical Energy Strategy'' (1975), co-authored with John H. Price.


Rocky Mountain Institute

By 1978, Lovins had published six books and consulted widely. In 1982, he and his wife,
Hunter Lovins L. Hunter Lovins ( née Sheldon, born February 26, 1950 in Middlebury, Vermont) is an American environmentalist, author, sustainable development proponent, co-founder of Rocky Mountain Institute, and president of the nonprofit organization Natura ...
founded
Rocky Mountain Institute RMI (Rocky Mountain Institute) is an organization in the United States co-founded by Amory Lovins dedicated to research, publication, consulting, and lecturing in the field of sustainability, with a focus on profitable innovations for energy an ...
, based in
Snowmass, Colorado Snowmass (sometimes known locally as Old Snowmass) is an unincorporated community and a U.S. Post Office located in Pitkin County, Colorado, United States. It is situated in the valley of the Roaring Fork River, near the mouth of Snowmass Creek ...
. Together with a group of colleagues, the Lovinses fostered efficient resource use and sustainable development. Lovins clients have included many ''Fortune'' 500 companies, real-estate developers, and utilities. Public-sector clients have included the
OECD The Organisation for Economic Co-operation and Development (OECD; french: Organisation de coopération et de développement économiques, ''OCDE'') is an intergovernmental organisation with 38 member countries, founded in 1961 to stimulate e ...
, UN, Resources for the Future, many national governments, and 13 US states. Lovins served in 1980 and 1981 on the U.S. Department of Energy's Energy Research Advisory Board, and from 1999 to 2001 and 2006 to 2008 on Defense Science Board task forces on military energy efficiency and strategy. His visiting academic chairs most recently included a visiting professorship in Stanford University's School of Engineering. Since 1982, RMI has grown into a broad-based "think-and-do tank" with more than 85 staff and an annual budget of some $13 million. RMI has spun off five for-profit companies.


Ideas


Soft energy paths

Amory Lovins published an article in '' Foreign Affairs'' called "Energy Strategy: The Road Not Taken?" in 1976. Lovins argued that the United States had arrived at an important crossroads and could take one of two paths. The first, supported by U.S. policy, promised a future of steadily increasing reliance on fossil fuels and nuclear fission, and had serious environmental risks. The alternative, which Lovins called "the soft path", favored "benign" sources of renewable energy like
wind power Wind power or wind energy is mostly the use of wind turbines to generate electricity. Wind power is a popular, sustainable, renewable energy source that has a much smaller impact on the environment than burning fossil fuels. Historically ...
and
solar power Solar power is the conversion of energy from sunlight into electricity, either directly using photovoltaics (PV) or indirectly using concentrated solar power. Photovoltaic cells convert light into an electric current using the photovolta ...
, along with a heightened commitment to energy conservation and energy efficiency. In October 1977, ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
'' ran a cover story on Lovins' ideas. Residential solar energy technologies are prime examples of soft energy technologies and rapid deployment of simple, energy conserving, residential solar energy technologies is fundamental to a soft energy strategy. Lovins has described the "hard energy path" as involving inefficient energy use and centralized, non-renewable energy sources such as fossil fuels. He believes soft path impacts are more "gentle, pleasant and manageable," than hard path impacts. These impacts range from the individual and household level to those affecting the very fabric of society at the national and international level.Amory Lovins (1977). ''Soft Energy Paths: Towards a Durable Peace'' ''Lovins on the Soft Path'' is a
documentary film A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in te ...
made by Amory and Hunter Lovins. It received "Best Science and Technology Film,
San Francisco International Film Festival The San Francisco International Film Festival (abbreviated as SFIFF), organized by the San Francisco Film Society, is held each spring for two weeks, presenting around 200 films from over 50 countries. The festival highlights current trends in i ...
, 1983; Blue Ribbon,
American Film Festival American Film Festival is a film festival held annually in October in Wrocław, Poland. The first festival was held from 20 to 24 October 2010. The festival is organized by Stowarzyszenie Nowe Horyzonty and co-funded by the Wroclaw Municipality a ...
, 1982; Best of the Festival, Environmental Education Film Festival, 1982; Best Energy Film, International Environmental Film Festival, 1982; and Chris Bronze Plaque, Columbus International Film Festival, 1982."


Nuclear power limitations

Lovins wrote that nuclear power plants are intermittent in that they will sometimes fail unexpectedly, often for long periods of time. For example, in the United States, 132 nuclear plants were built, and 21% were permanently and prematurely closed due to reliability or cost problems, while another 27% have at least once completely failed for a year or more. The remaining U.S. nuclear plants produce approximately 90% of their full-time full-load potential, but even they must shut down (on average) for about 1 out of each 18 months for scheduled refueling and maintenance. To cope with such intermittence by nuclear (and centralized fossil-fueled) power plants, utilities install a "reserve margin" of roughly 15% extra capacity spinning ready for instant use. Lovins also argues that nuclear plants have an additional disadvantage: for safety, they must instantly shut down in a power failure, but due to the inherent nuclear-physics of the systems, they can't be restarted quickly. For example, during the
Northeast Blackout of 2003 The Northeast blackout of 2003 was a widespread power outage throughout parts of the Northeastern and Midwestern United States, and most parts of the Canadian province of Ontario on Thursday, August 14, 2003, beginning just after 4:10 p.m ...
, nine operating U.S. nuclear units had to shut down temporarily. During the first three days after restarting, their output was less than 3% of normal. After twelve days of restart, their average capacity loss had exceeded 50 percent. Lovins provided his general assessment of nuclear power in a 2011 ''Huffington Post'' article, saying that "Nuclear power is the only energy source where mishap or malice can kill so many people so far away; the only one whose ingredients can help make and hide nuclear bombs; the only climate solution that substitutes proliferation, accident, and high-level radioactive waste dangers. Indeed, nuclear plants are so slow and costly to build that they reduce and retard climate protection". With respect to the
2011 Japanese nuclear accidents The was a nuclear accident in 2011 at the Fukushima Daiichi Nuclear Power Plant in Ōkuma, Fukushima, Japan. The proximate cause of the disaster was the 2011 Tōhoku earthquake and tsunami, which occurred on the afternoon of 11 March 2011 ...
, Lovins wrote: "An earthquake-and-tsunami zone crowded with 127 million people is an unwise place for 54 reactors". Regarding nuclear power in the United Kingdom, Amory Lovins commented in 2014 that:
Britain's plan for a fleet of new nuclear power stations is ... unbelievable ... It is economically daft. The guaranteed price eing offered to French state company EDFis over seven times the unsubsidized price of new wind in the US, four or five times the unsubsidized price of new solar power in the US. Nuclear prices only go up. Renewable energy prices come down. There is absolutely no business case for nuclear. The British policy has nothing to do with economic or any other rational base for decision making.


Negawatt revolution

A
negawatt A negawatt market is a proposed idea of implementation of the demand response ( balancing the electrical grid through the changes in consumption) that uses an energy market where the commodity traded is a ''negawatt-hour'', a unit of energy sav ...
is a unit in watts of power saved. It is basically the opposite of a
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
. Amory Lovins has advocated a "negawatt revolution", arguing that utility customers don't want
kilowatt-hours A kilowatt-hour ( unit symbol: kW⋅h or kW h; commonly written as kWh) is a unit of energy: one kilowatt of power for one hour. In terms of SI derived units with special names, it equals 3.6 megajoules (MJ). Kilowatt-hours are a common bi ...
of electricity; they want energy services such as hot showers, cold beer, lit rooms, and spinning shafts, which can come more cheaply if electricity is used more efficiently.Amory B. Lovins
The Negawatt Revolution
''Across the Board'', Vol. XXVII No. 9, September 1990, pp. 21–22.


Hypercar

In 1994, Amory Lovins developed the design concept of the Hypercar. This vehicle would have ultra-light construction with an
aerodynamic Aerodynamics, from grc, ἀήρ ''aero'' (air) + grc, δυναμική (dynamics), is the study of the motion of air, particularly when affected by a solid object, such as an airplane wing. It involves topics covered in the field of fluid dyn ...
body using advanced
composite material A composite material (also called a composition material or shortened to composite, which is the common name) is a material which is produced from two or more constituent materials. These constituent materials have notably dissimilar chemical or ...
s, low- drag design, and
hybrid drive In computing, a hybrid drive (solid state hybrid drive – SSHD) is a logical or physical storage device that combines a faster storage medium such as solid-state drive (SSD) with a higher-capacity hard disk drive (HDD). The intent is adding s ...
. Designers of the Hypercar claim that it would achieve a three- to fivefold improvement in fuel economy, equal or better performance, safety, amenity, and affordability, compared with today's
cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people in ...
. In 1999, RMI took this process a step further by launching a for-profit venture, Hypercar Inc. in which RMI has a minority interest.What is a Hypercar Vehicle?
from Hypercar.com
In 2004, Hypercar Inc. changed its name to
Fiberforge Fiberforge was a privately held company, started in 1998. The company uses a proprietary process for making thermoplastic advanced composites to make things more lightweight. Particular interest has been placed on decreasing weight of everyday mea ...
to better reflect the company's new goal of lowering the cost of high-volume advanced-composite structures by leveraging the patents of David F. Taggart, one of the founders of Hypercar, Inc. Lovins says the commercialization of the Hypercar began in 2014, with the production of the all-carbon electric
BMW i3 The BMW i3 is a B-segment, high-roof hatchback manufactured and marketed by BMW with an electric powertrain using rear-wheel drive via a single-speed transmission and an underfloor Lithium-ion battery, lithium-ion battery pack and an optional R ...
family and the 313 miles per gallon
Volkswagen XL1 The Volkswagen XL1 (VW 1-litre) is a two-person limited production diesel-powered plug-in hybrid produced by Volkswagen. The XL1 car was designed to be able to travel 100 km on 1 litre of diesel (), while being both roadworthy and practical ...
.


Citizen participation

Lovins does not see his energy ideas as green or left-wing, and he is an advocate of private enterprise and
free market economics Free may refer to: Concept * Freedom, having the ability to do something, without having to obey anyone/anything * Freethought, a position that beliefs should be formed only on the basis of logic, reason, and empiricism * Emancipate, to procure ...
. He notes that
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...
has made News Corporation carbon-neutral, with savings of millions of dollars. But, says Lovins, large institutions are becoming more "gridlocked and moribund", and he supports the rise of "citizen organizations" around the world.
Paul Hawken Paul Gerard Hawken (born February 8, 1946) is an American environmentalist, entrepreneur, author, economist, and activist. Biography Hawken was born in San Mateo, California, and grew up in the San Francisco Bay Area, where his father worked at ...
's ''
Blessed Unrest ''Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming'' is a 2007 ''New York Times'' bestseller by Paul Hawken. The book is about the many non-profit groups and community organizations, dedicated t ...
'' chronicles the rise of millions of non-profit citizen organizations around the world — the greatest social movement in history. As central institutions become more gridlocked and moribund, a new vitality is beginning to spread renewal through the stem to the flower.


Criticism

Institutions and energy specialists have criticized various positions taken by Amory Lovins. One of the main points of contention is the assumption by the RMI of a linear relation between improvements in energy efficiency and reductions in aggregate energy consumption. The
Jevons Paradox In economics, the Jevons paradox (; sometimes Jevons effect) occurs when technological progress or government policy increases the efficiency with which a resource is used (reducing the amount necessary for any one use), but the falling cost of ...
suggests that improvements in energy efficiency actually lead to an increase in energy use, as a result of decreasing cost. This "rebound effect" is downplayed in the analyses performed by Lovins. Other assumptions made by Lovins have also received criticism. For example, in Lovins' book, Reinventing Fire, it is assumed that 50% of all electricity in the US could come from wind in 2050. Other authors find that this is capped probably around 30%. Similar overestimates are identified in PV (solar), where estimates are made for about 30%; this is seen as implausible. Moreover, according to the authors, no analyses are given about the need for huge volumes of electricity storage, which would be needed when the sun doesn't shine and the wind doesn't blow.


Awards

Amory Lovins was elected a Fellow of the American Association for the Advancement of Science in 1984, of the
World Academy of Art and Science The World Academy of Art and Science (WAAS), founded in 1960, is an international non-governmental scientific organization and global network of more than 800 scientists, artists, and scholars in more than 90 countries. It serves as a forum for s ...
in 1988, and of the World Business Academy in 2001. He has received the Right Livelihood Award, the
Blue Planet Prize The recognises outstanding efforts in scientific research or applications of science that contribute to solving global environmental problems. The prize was created by the Asahi Glass Foundation in 1992, the year of the Rio Earth Summit, and ...
,
Volvo Environment Prize The Volvo Environment Prize is an annual international award originating in Sweden. The prize is awarded to individuals who "''explore the way to a sustainable world''." The prize is awarded by the independent foundation ''The Volvo Environment P ...
, the 4th Annual
Heinz Award The Heinz Awards are individual achievement honors given annually by the Heinz Family Foundation. The Heinz Awards each year recognize outstanding individuals for their innovative contributions in three areas: the Arts, the Economy and the Enviro ...
in the Environment in 1998, and the National Design (Design Mind), Jean Meyer, and Lindbergh Awards. Lovins is also the recipient of the ''Time'' Hero for the Planet awards, the Benjamin Franklin and Happold Medals, and the Shingo, Nissan, Mitchell, and Onassis Prizes. He received a
MacArthur Fellowship The MacArthur Fellows Program, also known as the MacArthur Fellowship and commonly but unofficially known as the "Genius Grant", is a prize awarded annually by the John D. and Catherine T. MacArthur Foundation typically to between 20 and 30 indi ...
in 1993, and is an honorary member of the
American Institute of Architects The American Institute of Architects (AIA) is a professional organization for architects in the United States. Headquartered in Washington, D.C., the AIA offers education, government advocacy, community redevelopment, and public outreach to su ...
(AIA), a Foreign Member of the Royal Swedish Academy of Engineering Sciences, and an Honorary Senior Fellow of the
Design Futures Council The Design Futures Council is an interdisciplinary network of design, product, and construction leaders exploring global trends, challenges, and opportunities to advance innovation and shape the future of the industry and environment. Members inclu ...
. He is on the Advisory Board of the Holcim Foundation. In 2009, ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...
'' magazine named Lovins as one of the world's 100 most influential people. On March 17, 2016, Lovins received the Bundesverdienstkreuz 1. Klasse (Officer's Cross of the Order of Merit) from the
Federal Republic of Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between ...
for intellectually underpinning Germany's
Energiewende The ''Energiewende'' (; ) is the ongoing transition by Germany to a low carbon, environmentally sound, reliable, and affordable energy supply. The new system intends to rely heavily on renewable energy (particularly wind, photovoltaics, and ...
, most notably with his concept of "soft energy" and how that promotes peace and prosperity. Lovins was a senior Ashoka Fellow in 2009.


Personal life

In 1979 Amory Lovins married L. Hunter Sheldon, a lawyer, forester, and social scientist. They separated in 1989 and divorced in 1999.Iconoclast Gets Consultant Fees To Tell Big Oil It's Fading Fast
/ref> In 2007, he married Judy Hill, a fine-art landscape photographer.


Books

This is a list of books which are authored or co-authored by Amory B. Lovins:''The International Who's Who 2011'', 74th edition, Routledge, 2010, p. 1259. * ''World Energy Strategies: Facts, Issues, and Options'' London : Friends of the Earth Ltd. for Earth Resources Research Ltd., 1975. . * ''The Energy Controversy: Soft Path Questions and Answers'' (1979) * '' Non-Nuclear Futures: The Case for an Ethical Energy Strategy'' (with John H. Price) San Francisco, 1980. * ''Least-Cost Energy: Solving the CO2 Problem'' Andover, Mass. : Brick House Pub. Co., 1982 * ''
Brittle Power ''Brittle Power: Energy Strategy for National Security'' is a 1982 book by Amory B. Lovins and L. Hunter Lovins, prepared originally as a Pentagon study and re-released in 2001 following the September 11 attacks. The book argues that the U.S. do ...
'': Energy Strategy for National Security (with L Hunter Lovins) Andover, Mass. : Brick House, 1982 re-released in 2001. * ''The First Nuclear World War'' (with Patrick O'Heffernan; L Hunter Lovins) New York : Morrow, 1983. * ''Reinventing Electric Utilities: Competition, Citizen Action, and Clean Power'' (1996) * ''Factor Four: Doubling Wealth – Halving Resource Use: A Report to the Club of Rome'' (1997) * ''
Natural Capitalism ''Natural Capitalism: Creating the Next Industrial Revolution'' is a 1999 book on environmental economics co-authored by Paul Hawken, Amory Lovins and Hunter Lovins. It has been translated into a dozen languages and was the subject of a Harvard ...
'' (2000) * '' Small Is Profitable'' (2003) * ''The Natural Advantage Of Nations: Business Opportunities, Innovation And Governance in the 21st Century'' (2004) * ''Let the Mountains Talk, Let the Rivers Run: A Call to Save the Earth'' (2007) Non-English * ''Faktor vier. Doppelter Wohlstand – halbierter Verbrauch'' (1997) * ''Facteur 4: Rapport au Club de Rome'' (1997) * ''Öko-Kapitalismus: Die industrielle Revolution des 21. Jahrhunderts'' (2002)


See also

*
Anti-nuclear movement in the United States The anti-nuclear movement in the United States consists of more than 80 anti-nuclear groups that oppose nuclear power, nuclear weapons, and/or uranium mining. These have included the Abalone Alliance, Clamshell Alliance, Committee for Nuclear ...
*
Energy security and renewable technology The environmental benefits of renewable energy technologies are widely recognised, but the contribution that they can make to energy security is less well known. Renewable technologies can enhance energy security in electricity generation, heat supp ...
*
Hermann Scheer Hermann Scheer (29 April 1944 – 14 October 2010) was a Social Democrat member of the German Bundestag (parliament), President of Eurosolar (European Association for Renewable Energy) and General Chairman of the World Council for Renewable En ...
* Mark Z. Jacobson *
Renewable energy commercialization Renewable energy commercialization involves the deployment of three generations of renewable energy technologies dating back more than 100 years. First-generation technologies, which are already mature and economically competitive, include b ...


References


External links


The Rocky Mountain Institute's home page

The frugal cornucopian



Amory Lovin's presentation
to th
Berlin Energy Transition Dialogue 2016
March 17–18, 2016 {{DEFAULTSORT:Lovins, Amory 1947 births Alumni of Magdalen College, Oxford American business writers American environmentalists American non-fiction environmental writers 21st-century American physicists Appropriate technology advocates Fellows of Magdalen College, Oxford Harvard College alumni Living people MacArthur Fellows People associated with energy Renewable energy commercialization American anti–nuclear power activists Fellows of the American Association for the Advancement of Science Officers Crosses of the Order of Merit of the Federal Republic of Germany